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Wednesday, July 30, 2014

Signing on: Kinders find success in a niche in the market

Sunday, June 1, 2003

(Photo)
Elwood Kinder operates one of the cutters used in creating signs.
SIKESTON - You might just say it was a sign of the times.

As Kinder Signs and Design Co. sought to get the messages of their customers out to the public, their small facility was soon overflowing. In less than 10 years of business they had outgrown their Main Street home. And even more space was needed as they planned to add equipment to better meet customer needs.

Fortunately, co-owners Elwood Kinder, and his mother, Betty, didn't have to look too far to find a new home - it was right next door. In mid-March, the company moved at 401 S. Main St., where they have quadrupled the amount of space available for their work and their customers.

"Our business has been so successful, we simply outgrew our old location. We were stumbling over ourselves," said Kinder. And the planned addition of a large format digital printer required even more room.

The move, he added, has enabled the Kinders and their employee, Joel Kinder, to better serve their customers. The business is more easily accessible and there is ample room for them to sit down with customers, discuss designs and make sketches. A customer can easily look at the range of materials available for signs.

With some 45 years experience in the sign business, including running their own company since 1995, the Kinders have sought to fill a niche by providing printing and signs not available elsewhere in Southeast Missouri.

The company can produce signs from small bumper stickers and decals to magnetic signs to larger signs, posters and banners. They are known for their lettering on vehicles and business windows and the political signs they produce. Since the addition of their new digital printer even small printing jobs are possible.

Kinder is particularly proud of their efforts to work with clients. "We offer a customized, hands-on feel in design," he said.

Also he points out they can offer a variety of materials for signs, which can impact the cost, making signs and banners available for almost any budget. "We can cut costs but we don't cut quality," the owner emphasized.

Also Kinder noted that most of their customers' work can be provided quickly, often within two to three days of placing an order.

While Kinder estimates that 65 to 70 percent of their business is within Sikeston, their work is getting exposure nationwide. One of their most recent projects was to create the designs for race trailers used by Nac's Racing out of New York.

Kinder Signs and Design Co. is open from 8 a.m. to 11 a.m. and from noon to 5 p.m. Monday through Friday. The telephone number is 471-5085.