Sometimes you have to take a step back and take a hard look at yourself. And that is just what the Sikeston and Miner Convention and Visitors Bureau is doing.
A 17-member task force, comprised of Joint Tourism Commission and Advisory members and concerned citizens, gathered Nov. 4 at the board room to take a look at our Strategic Development and Tourism Marketing Plan, which was created in 2000. We began by discussing "where we are at this point" then defined CVB's strengths, weaknesses, threats and opportunities.
Our strengths were identified as our director, hotel occupancy, video, Website, vendors, boards and accountant. Our weaknesses were the funding process from the cities, (which is the hotel ratio between the two cities) and the lack of staffing for the CVB.
Threats were the possibility of losing Missouri Division of Tourism funding, hotel closings, gas prices and the economy. The opportunities, we agreed, were our agritourism market, the possibility of the Miner Center and the building of economic development relationships.
Some new strategies were identified as well. During the coming years we hope to advertise packages with our attractions, restaurants and hotels, develop an historical tour, attract travel writers, tap into the sports and agritourism markets, incorporate annual hotel manager meetings, enhance our hospitality training manuals and signage, and continue to develop relationships with civic groups and corporations.
Now that we know where we are and what we face, our next challenge is to develop a new Strategic Development and Tourism Marketing Plan. This plan will help guide us past our threats and weaknesses to help Sikeston and Miner continue to grow as a force in the tourism industry.
Anyone interested in joining this Task Force or with ideas for tourism-related activities should call the Convention and Visitors Bureau at 471-6362.