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Sunday, Aug. 28, 2016

Interning for CVB

Sunday, June 15, 2003

SIKESTON - This past spring, I interned for the Sikeston-Miner Convention and Visitors Bureau and throughout the internship I acquired extensive knowledge about Sikeston and Miner's most intriguing attributes, as well as how to market them to the world.

Pansy Glenn, my supervisor and executive director of the CVB, targets numerous magazines. The CVB tracks the number of responses each individual magazine generates and uses this information to market more effectively.

We also went to several event expos throughout the Midwest. There, we spoke to hundreds of professional event planners about bringing their buses to Sikeston and Miner.

During my internship, I gathered event information for the area and compiled the 2003 Calendar of Events showcasing Sikeston and Miner's most interesting attractions for this year. Some of the events include; 6th Annual June-teenth Family Celebration, Hooter's Golf Tournament, Sikeston Jaycee Bootheel Rodeo, Redneck Barbecue Cook-Off, Fifth Annual Bootheel Quilter's Guild Quilt Show, Carson Barnes Five-Ring Circus, Judgment House, 59th Annual American Legion Cotton Carnival, Beggs Pumpkin Patch Fall Festival, SAFE Halloween, 9th Annual Bootheel Invitational Youth Soccer Classic, Wonderful Weekend for Women, Veteran's Day Services and the 16th Annual SEMO Farm Toy Show. The project included contacting local businesses that usually put on these events and making sure we had all the information correctly.

My next big project focused on the Visitor's Guide, and more particularly the restaurant and lodging sections. We decided that people needed more information on our many eateries as well as hotels, motels and RV Park. The new lodging information is much more extensive, it lists all amenities specifically tailored to each hotel, motel or RV park. The restaurant list has been updated and includes categorical information about the type of restaurant, the average cost per meal and handicap accessibility. The new Visitors Guide will be published this summer and will be paid for through a 50-50 cooperative marketing program that the CVB wrote with the state of Missouri.

Ms. Glenn felt that I should have a clear understanding of how the CVB receives its direction, and so I was invited and attended two CVB Advisory meetings. I learned the points of order they follow when conducting the meetings and exactly what the board expected from its director. The board members during my internship were Larry Braden, Dale Frame, Sandra Mock, Jim Bucher, Cindy Friend, Lisa Neumeyer, Judy Buck, Jon Gilmore and Nora Springs. The city representatives were Linda Lowes and Janet Tuttle. These business people are from Sikeston and Miner and show a genuine concern for its financial future. I was allowed to conduct the second meeting which was a great experience for me.

The most exciting part of my internship was our trip to the Civil War Reenactment in March. Rick Justice, science teacher for the fifth and sixth grade class at the Sikeston Middle School, headed this incredibly accurate "Battle of Sand Hill." Even more so, he and his class set up a living history camp complete with demonstrations. They all dressed the part and slept in the conditions customary of that era. We took many pictures and learned quite a lot about life as a soldier in the Civil War. The reenactment group decided to make this an annual event and have scheduled another for the second weekend in March 2004.

My internship experience with the Sikeston-Miner Convention & Visitors Bureau was intellectually rewarding, as well as fun. You may not realize it, but the CVB in your area makes a very positive difference for the overall commerce of Sikeston and Miner.