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Tuesday, Nov. 25, 2014

Heartbeat Lingerie opens

Sunday, January 30, 2005

(Photo)
Juliecker stands outside her business, Heartbeat Lingerie, located at 507 Greer St.
SIKESTON - There's no flannel here.

But those looking for fluff or fur, sparkles or just a bit of fun will have a wide range of choices at Heartbeat Lingerie.

Tucked into a small building at 507 Greer, owner Julie Wicker has filled the front room with a wide variety of lingerie ranging in sizes from small to 6X. The lines include Shirley of Hollywood and Elegant.

Wicker also provides fitting services for those looking for the perfect bra. Sizes range up to 56F bras and she added she can special order items to ensure customers find just what they are looking for.

Admitting that hers is a unique business in Sikeston, Wicker explained a friend in South Carolina had a similar store. After learning more about the business, Wicker said she decided to open her store in Sikeston since there wasn't a similar business locally.

Before opening early last fall, Wicker said she completely remodeled the small location, redoing walls, ceilings and floors.

As part of the store's decor, the owner tries to set the holiday mood. In anticipation of Valentine's Day, she has added hearts and bears to set off the merchandise.

Wicker said she is pleased with her business so far and added customers are often surprised to find the selection of lingerie and clothing available at her small shop. "We can suit just about any need and can special order items as well," she added.

In addition to the lines of lingerie, Heartland Lingerie also offers costumes, massage oils, gifts, DVDs, books, cards and magazines.

Heartbeat Lingerie is open from 10 a.m. to 6 p.m. Monday through Saturday.