The Missouri Vacation Guide Spring and Summer 2005 insert was distributed in April and we have received almost 5,000 requests for information to date.
The custom four-color insert reaches targeted audiences just as they are planning their vacations. These inserts are placed in major newspapers in Iowa, Indiana, Arkansas, Missouri, Nebraska, Kentucky, Oklahoma, Illinois, Minnesota and Kansas with a total circulation of around 1.5 million.
The back of the vacation guide contains a form which allows interested persons to circle the places from which they would like to receive brochures. They then mail it to Madden Preprint Publishing. Madden keys in the information, prints labels and mails them back to the participating advertisers, like us. Most of our requests for information have come from the Chicago, Kansas City and St. Louis areas.
Then, with the valuable aid of volunteers, we stuff envelopes, attach labels, and mail our information out as bulk mailings to these interested persons.
The Hope Center has proven to be a very valuable asset. The students have on numerous occasions stuffed envelopes for the CVB. Some of the other tasks they have assisted with are putting together "Southern Hospitality Bags," assembling "Get-Away Weekend" booklets and labeling packets for bulk mailings.
In February of this year, we attended the Women's Show in St. Louis and handed out "Get-Away Weekend" booklets. The booklets advertised great getaways and by presenting one to any of our hotels the person would receive a "Southern Hospitality" bag. We have had 30 booklets turned into our hotels since February and because of this great response, we will do the same program in 2006.
If anyone reading this column who has a weekend get-away they would like to offer, just give us a call at the Convention and Visitors Bureau at 471
-6362. We'll be happy to add it to our existing booklet.
Until next time, remember: Tourism dollars add value to our community, so be apart of our tourism team and spread the good word about Sikeston and Miner.