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Friday, Oct. 24, 2014

Tourism generates big return

Sunday, March 20, 2005

What another exciting trip! I must say my internship is going great and I've had a lot of wonderful experiences so far this semester. Let me tell you about our trip to the state capital on Feb. 23 and 24th.

CVB Director Pansy Glenn and I spent two days in Jefferson City lobbying to our legislature. We spent all day on Feb. 23 walking the halls of the Capitol talking to some of our legislators including Representatives Peter Myers, Rod Jetton, Billy Wright and Scott Lipke about tourism and the benefits that tourism has for our state. It was then I discovered that for every $1 the state gives for tourism, tourism brings back into the state $2.82. It may not seem like a lot of money in terms of a couple of dollars, but when you think about the amount in millions it is pretty significant.

That evening I joined the directors for their Missouri Travel Council meeting. It was very interesting to see what other directors around the state are doing to bring more people into Missouri. They talked about different marketing strategies to help inform people about what Missouri has to offer. It was very educational for me and will help me with my marketing minor.

After a long day of work and fun, we were ready to get some much-needed sleep. After all, we had an early morning ahead of us!

Five-thirty came earlier than we wanted, but we had plenty of pancakes that needed to be flipped! We arrived on the third floor of the Rotunda at around 7 a.m. to set up the Sikeston and Miner CVB booth panels. We then got to browse and talk to the majority of the legislators who came to visit about tourism. Around 7:30 a.m. the fun began and we got the opportunity to watch our representatives and the Lt. Gov. Peter Kinder flip some pancakes. We had breakfast with Rep. Peter Myers where we took the opportunity to visit with him a little more about tourism and its benefits.

We then attended the Division of Tourism meeting where Director John Robinson announced the 10 evaluators for the Missouri Division of Tourism's Cooperative Marketing Program. Mrs. Glenn, who was chosen as one of them, said this is quite an honor and would give her great foresight into grant-

related activities throughout the state and marketing ideas that can be implemented in Sikeston and Miner.

We also got to view the new marketing strategies that MMG, the advertising agency for Missouri, created for fiscal year 2005. Mrs. Glenn immediately checked to see that Sikeston and Miner were represented throughout those ads and, of course, they were.

Our rodeo is featured in the Southeast Missouri ad. The Sikeston Convention and Visitors Bureau has invited MMG to the Jaycee Bootheel Rodeo for the past couple of years and evidently their attendance has influenced their decision to include our rodeo in the advertising.

Right after Mrs. Glenn arrived from the Chicago American Bus Association Marketplace where she met with Motor Coach Operators and Tour Group Leaders throughout the U.S. and Canada, we booked a motor coach from Detroit Michigan from that meeting.

We booked a motor coach from Bevard, N.C., as well. The lead from this coach came from the Missouri Showcase.

Statistics show that a fully loaded motor coach (46 passengers on average) on a charter or tour making an overnight stay contributes an average of $5,000 to $7,500 per day to the local economy in expenditures including meals, lodging, shopping, admission fees, souvenirs, and local taxes.

As you can see tourism generates a significant amount of money for our state.