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Thursday, Sep. 1, 2016

Magazine will promote the community's image

Friday, April 26, 2002

Sara Sartin (at podium), presents the Sikeston Area Chamber of Commerce's newest publication, "Images of Sikeston 2002"
(Photo by Jill Bock, Staff)
SIKESTON - The Sikeston Area Chamber of Commerce has set out to promote the community's image with "Images."

A new magazine, to be published annually, was unveiled Thursday at the SACC noon luncheon. The four-color 34-page publication is designed to provide newcomers with a first look at the community to peak their interest, said Sara Sartin, customer services manager with Journal Communication of Franklin, Tenn.

"This is really a pretty piece," continued Franklin as she noted it begins with a photograph of the columns then opens up into advertisements and stories about what the Sikeston area has to offer. "It shows strength, prosperity and growth in the community," she added.

Explaining Journal Communications began with the publication of one magazine for a chamber of commerce, the company continued to add clients over the past 18 years. Today, it employs some 80 people in the production of the pieces.

According to Sartin the writers and photographers seek to get to know a community, meeting with Chamber officials, business leaders and local residents. "We want to know what makes a community interesting," she said.

From these ideas, they develop stories to highlight the region's recreation, education, history and businesses. The "Images of Sikeston 2002" includes stories about the park system and recreational facilities available to families along with a story about the Sikeston Area Higher Education Center. Shorter articles range from information about major employers to small business and from annual events to local history.

Sartin said the company will publish a new magazine in 2003 and hopes to double the size both in articles and advertising.

Prior to Sartin's presentation, SACC Executive Director Missy Marshall thanked the Chamber members who participated in the MAP Awareness Campaign. She noted the project went well with Chamber members handing out items to students at local schools.

Also she acknowledged the Chamber's Banquet Committee and congratulated the nominees and the winners of the annual awards. "There were a lot of surprises," she added about the winners.

Springfest is scheduled for June 4-8 at the lot next to the Chamber office. Wristband nights will be Tuesday and Thursday Marshall said.