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Monday, Aug. 29, 2016

New location provides opportunity for growth

Wednesday, November 6, 2002

Store manager Sue Sisco stands with some of the new gift items customers can find at the store.
SIKESTON - When Paul's Christian Bookstore moved to its new location at 124 E. Front St. it provided almost four times the space. Yet, it didn't take long for owners George and Beverly White to fill that space from top to bottom.

From their old location, they brought along their customers' favorite items and since that April 1 move, they and manager Sue Sisco continue to expand their lines of Christian books, music, gift items and more.

"All this space we have is nice," said White, spreading his arms wide from side to side. "But no matter how much space we have, we fill it up."

Today, the 4,000-square-foot business located in Sikeston's downtown seeks to fill just about any need for shoppers.

Books, of course, continue to be central to the business. "We carry all versions," said Mrs. White about their selection of Bibles. With those Bibles costing over $25, free imprinting is available as well as free gift wrapping.

And when it comes to Bible covers, Paul's Christian Bookstore has that covered, too. There are traditional Bible covers along with covers designed to appeal to youngsters and even camouflage covers.

Many other book titles are available as well and if a title is not in stock, books will be special ordered, arriving in about a week.

The Whites are working to provide their customers with lots of choices in their new store. With the additional space they have added several new product lines including Seraphim Angels and Precious Moments figurines.

The local business offers two popular brands of candles - Heartland Candle Co. and Keepers of the Light candles.

Prints, both framed and unframed, are a popular addition as well. While some prefer the works by Janett West, others take their pick from the Carpentree Art Prints or the Master Peace Collection.

Such items are popular with customers choosing secret pal gifts or something special for a wedding or anniversary. Also there is a section of the store set aside with suggested baby gifts.

It isn't just adults who are finding just what they want at Paul's Christian Bookstore. Often while parents are browsing in one area, the younger shoppers are finding a selection from the Veggie Tales and Bibleman books, dolls and videos available.

With a 25-year history in Sikeston, Paul's Christian Bookstore has often been the place where those interested in Christian music could find the albums they wanted. The Whites, who have owned the store for four years, have continued to strive to fill that need.

"We try to keep a variety on hand," said the store manager. "Especially the top-selling artists." Selections range from Southern Gospel to contemporary to praise and worship in compact disc or cassette tape formats.

Many local ministers make use of the offerings from Paul's Christian Bookstore, said White, who is a minister himself. Here they find robes for their choir, including Murphy brand, and charge accounts are available for those congregations providing a tax-exempt letter.

With all the changes at their new location, the Whites and Sisco agreed customers are surprised when they walk through the door. "You hear them gasp when they walk in," said Sisco. "They always comment about how much more we have to offer today."

"The response has been overwhelming," agreed Mrs. White.

White said he finds it exciting to have their new store mixed in with the many retail businesses in downtown Sikeston. The new location has brought new faces into their store, he said, many of whom are surprised by the variety of offerings.

And the variety continues to grow. With Christmas just around the corner, Paul's Christian Bookstore sells Christmas cards and ornaments, such as the Heavens Giggles line from Sikeston.

The store will participate in the Sikeston Downtown Merchants holiday open house set for Nov. 8-10. Regular business hours are 9:30 a.m. to 5:30 p.m. Monday through Friday and from 10 a.m. to 5 p.m. Saturdays.