When I stepped into the door at the Sikeston-Miner Convention and Visitors Bureau I didn't realize what a wonderful opportunity that lay ahead. I must admit that I was a little nervous because I didn't know what to expect, however I was really excited to get started on the projects Director Pansy Glenn had for me.
Let me tell you about each of my experiences in not only advertising but also in marketing and public relations.
The first project for me was the Calendar of Events. This included contacting businesses in the Sikeston and Miner area for information to be advertised in the Calendar of Events. The information I obtained was the date, time and activities of each event they wanted published. The information for the Calendar of Events is posted on the CVB Web site and made into a brochure which is sent to persons interested in the area as well.
This is my fourth and last article for the semester. I didn't realize how much impact writing these articles would have for me, but I've learned a lot about public relations. I have had many comments about the articles and questions on what I've been doing during the semester as a result of them.
Another effective project we worked on was flyers for the St. Louis Women's Show. The flyers we printed stated that visitor could bring the flyer to any hotel in Sikeston and Miner and receive a free "Southern Hospitality Bag." These bags consisted of Missouri travel magazines, pens, lint brushes, hand cream, welcome tags, visitors' guides, magnets, real cotton bolls, postcards and a "Southern Hospitality" welcome and thank you flyer. To date there have been 29 of the bags distributed. It is rewarding to know that our advertising in St. Louis that weekend about Sikeston and Miner is very effective.
Another great learning experience was when the Director and I went to Jefferson City for Capitol Days for Tourism. During this event we went to legislators to discuss the importance of the tourism budget.
That evening I sat in on the Missouri Travel Council meeting. It was very interesting and informative because the directors from all over the state were discussing ways to make tourism more productive.
I also had the opportunity to join Mrs. Glenn for the Commission meeting. At this meeting we heard presentations from the ad agencies of MMG Worldwide and FUSE. It was very interesting to see actual agencies' presentations and how they operate.
My biggest project for the semester was the hospitality guides. These are two-inch binders filled with information on restaurants, hotels, shopping, places for family activities, night life activities and much more! They are placed in the 10 hotels, as well as Hinton RV Park, Lamberts, City Hall in Miner and the Sikeston Factory Outlet Stores.
The book can be used as a great reference guide and informs travelers on what Sikeston and Miner have to offer.
My final project for the Convention and Visitor's Bureau was inputting information on the Extranet. The Extranet is a feature of the Missouri Division of Tourism's Web site, developed by MMG Worldwide, to allow tourism industry businesses to create and update basic listings to be promoted on VisitMo.com.
In the coming year, the Division will pull all content from the Extranet for use in advertising and promotional efforts including the calendar of events associated with the yearly Missouri Vacation Planner.
I hope everyone has enjoyed reading my articles this semester. I had a great learning experience working with Mrs. Glenn and I would like to thank her for allowing me to spend the semester with her. I know that from my advertising, marketing, and public relations experiences this semester I will have a better understanding in the future with activities that I may cross in a real world environment.