[Nameplate] Fair ~ 90°F  
Feels like: 97°F
Monday, Aug. 29, 2016

It's hard work to attract the leisure traveler

Sunday, March 19, 2006

As February brought the cold weather, the CVB was able to "survive" and attend the 19th Annual Working Women's Survival Show at the new Regional St. Charles Convention Center Feb. 17-19. Not even the 8 degree weather could stop the 3,000 individuals who gathered during these three days to enjoy a weekend filled with ways to work and survive.

The CVB put together 1,000 flyers advertising six weekend-get-away activities that are going on throughout the year in Sikeston and Miner and in the surrounding communities. We also handed out 500 visitor's guides, 500 Sikeston Factory Outlet flyers and 500 Sikeston Depot flyers. Along with the flyers we distributed tickets to Lambert's, a free registration fee for the "Tour de Corn" bicycle race held in East Prairie, three colorful prints depicting scenes from the Dogwood Azalea Festival held in Charleston and a Bootheel golf package. We even booked hotel accommodations for six nights at the show.

From the Working Women's Survival Show, we will bring in weekend-get-

away groups who will once again be offered the "Southern Hospitality Bags" put together by the CVB.

This month the CVB is headed to Birmingham, Ala., for the 10th edition of the Great American Road Show. The Great American Road Show is the country's most effective buyer - seller marketplace. It is the only travel marketplace where you meet, one on one, with every registered Group Tour Buyer. The buyers are tour operators, bus companies and prequalified group leaders. This is our opportunity to capture business with the best packaged tours, deliver our presentation and offer our profile sheets to every buyer.

We will be listed on www.GreatAmericanRoadShow.com with a link to our Web address, so buyers are prepared for their meeting with us. In addition, each buyer's profile is uploaded to the Great American Road Show as they register, allowing us to do our homework prior to the show.

The Great American Road Show is a festive group tour marketplace, filled with colorful exhibits featuring many of America's best destinations. We will meet with approximately 50 exhibitors from across the country during scheduled appointments. At each booth we will have the time and individual attention required to fully explore itineraries, get answers to questions and even confirm bookings.

Our efforts to educate the leisure and group travelers of what we have in our area continue, meantime we'll keep you posted!