Reductions will change frequently, based on demand
O'FALLON -- As reports of food price inflation continue to dominate the news, ALDI is taking steps to further lower its already everyday low prices on more than 100 of some of the most commonly purchased items in its St. Louis-area stores, including one in Sikeston.
Beginning in February, customers will see products ranging from macaroni to chicken breasts further reduced in price. Price cuts are intended to stay, with ALDI re-evaluating periodically what are among the most frequently purchased items for customers.
"We're proud to offer customers the best possible prices on the quality products they purchase the most," said Paul Piorkowski, division vice president. "ALDI already has prices that are up to 50 percent lower than the competition. This is an emphatic statement that we will continue to take the lead in value."
Food price inflation rose 5.3 percent in 2007 over 2006 -- the largest increase since 1990, according to the Bureau of Labor Statistics. In contrast, ALDI customers can expect as much as 12 percent to 27 percent price cuts on everything from frozen foods to refrigerated items to dry goods. In the first month, some of the most frequently purchased items that are being reduced in price include 32 oz. elbow macaroni going from $1.29 to $1.09 while competitors' prices range from $1.50 to $2.59. ALDI's instant mashed potatoes are going from $1.09 to $.99 while competitors are at $1.13 to $1.67.
This is the first time in its history that ALDI has done something of this magnitude where it has lowered the prices on this many products at one time from their already everyday low prices. The grocer will look at duplicating this effort across the country. Market conditions also will factor in to long-term pricing, as ALDI continues to beat competitors on price, quality and combined value.
"We are doing this for our loyal customer base as well as giving people new to ALDI a further incentive to try us," said Piorkowski. "We find that once people shop at ALDI, they keep coming back."