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Thursday, Aug. 25, 2016

Size matters: At least when it comes to Super Bowl viewing

Sunday, February 5, 2006

Greg Boyd, a sales associate at Kingsway Furniture, shows off a big screen TV's capabilities.
SIKESTON -- When it comes to watching sports on TV, most fans want to feel like they're riding the players' backs, which is why there's no better time to appreciate a big screen than the Super Bowl.

"It's easier to see all the action going on," David Jackson said about big screen TVs.

The First Baptist Church in Sikeston rented a big screen TV just for today's big game.

"This is the first year we rented," said Jackson, who is the church's associate pastor. "We have a video projector we use in the auditorium and this year we decided to rent a 52-inch screen TV."

Between 50 and 80 people of all ages turn out for the annual opportunity for outreach and fellowship, which is why a big screen comes in handy.

"When you have a group of people, there's always somebody moving around and they just happen to be walking in front of it," Jackson said. "A lot of folks have to wear glasses and the bigger the screen, the easier on eyes."

It's also convenient. The rental company delivers and hooks up the TV, Jackson said.

"I think it's a great opportunity for people who can't afford to spend a lot of money and get together," Jackson said.

When its doors opened Friday, Rent-A-Center in Sikeston only had two big screen TVs left in stock for rental this weekend. Antoine Luster, counter manager at Rent-A-Center in Sikeston, said the store rented anywhere from 10 to 12 big screen TVs for this year's Super Bowl. TV sizes ranged from 46-

inch to 60-inch screens.

Luster said people began inquiring about the TVs for the Super Bowl in early January, and it's mostly guys and organizations that rent the TVs.

Customers can rent the TVs for a month or a week and cost depends on how long they want to rent it, Luster said, adding prices range anywhere between $29.99 and $34.99.

"Obviously, big screens are bigger and better, and more people can view it. It's a lot better experience than a 27-inch and gives you more of a feel like you're there," said Joe Tubb, manager of Rent One in Sikeston.

However, Tubb said he thinks more people are renting-to-own big screen TVs rather than temporarily renting.

"We're always selling big screens," Tubb said.

Consumers were expected to purchase 1.7 million new televisions compared to 1.4 million in 2005, according to the 2006 Super Bowl Consumer Intentions and Actions Survey conducted by BIGResearch.

"It's an image thing. Bigger is better, and most of the time, someone who rents has several people who are gonna come and watch it," said Brian Barnes, manager of Show Me Rent-to-Own in Sikeston.

At Show Me Rent-to-Own customers can rent a TV for about $120 a month and advanced payment is required.

"There's a lot of stigma around the Super Bowl," Barnes said. "Some people don't keep up with football during the season, but when it comes around, they're making big plans to go to a party. It's just the stigma that surrounds the Super Bowl."