MEMPHIS, Tenn. -- In keeping with annual tradition, Malco Theatres presents Wrapped with Love for the continued research of childhood diseases at Memphis' own St. Jude Children's Research Hospital.
Theatre employees will be selling the bows for $1 each and the bows are hand-made from actual film. Each bow is made of about 24 frames, which is approximately one second of a movie. The sound for each movie is encoded on the edge of the film and appears green. It's believed these bows may eventually be collector' items if the film industry progresses into digital technology.
As the materials and volunteer production hours for the bows are donated there is no cost to Malco Theatres or to promotional partners; the true beneficiary is St. Jude Children¹s Research Hospital. In a joint effort for this cause, patients of St. Jude and their families participated in the creation of the bows at the hospital. During the activity, reels of movie trailers were cut, stapled and sealed with a special sticker that reads "Wrapped With Love... To Benefit the Kids of St. Jude."
Since 1999, Malco Theatres has raised over $300,000 for St. Jude. Over 65,000 bows were sold during the 2007 Wrapped with Love campaign and this year's goal is to sell an additional 75,000 of the collectible film décor.
A Malco Theatre is located in the Midtowner Shopping Center off Malone Avenue in Sikeston.
In addition to the local theater, bows can be purchased at the Standard Democrat offices, located at 205 S. New Madrid.