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Friday, Aug. 26, 2016

Rough riders' Rx

Saturday, August 11, 2012

Jacobs Crawley gets thrown during bronc riding Friday evening at the Sikeston Jaycee Bootheel Rodeo. Fortunately for the competitors, medical help is readily available should they be injured at the rodeo.
(Photo by Bob Greenlee, Staff)
Justin Sportsmedicine Team helps keep rodeo athletes safe


SIKESTON -- In a sport that involves trying to complete an 8-second ride on a high-bucking horse named Brown Bomber or mighty Brahma bull called Black Powder, the cowboy often walks away a loser.

Sometimes, he doesn't walk away at all.

"I've seen them carry people out," said Zach Fayette, publicity chairman for the Sikeston Jaycees Bootheel Rodeo. "It is part of the sport."

Fortunately, some 30 years ago Justin Boot Company created the Justin Sportsmedicine Team to provide state-of-the-art medical treatment to injured rodeo contenders at the arenas where they are competing. The treatment is provided at no charge.

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